Curiosity is the single greatest contributor to effective user research

Posted on July 16, 2010 by - Inspiration, Usability, Usability Testing

“Caring about users and their lives is absolutely at the core of user-centered design. Curiosity is a natural outcome of caring, and it is the single greatest contributor to effective user research… Caring and curiosity engender personal investment, and investment motivates a researcher to develop a deep understanding of users.” – Demetrius Madrigal and Bryan McClain

From the, well, inspiring InspireUX blog which pulled the quote from an  article on UXMatters .

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