Curiosity is the single greatest contributor to effective user research


Posted on July 16th, by Heath in Inspiration, Usability, Usability Testing. No Comments

“Caring about users and their lives is absolutely at the core of user-centered design. Curiosity is a natural outcome of caring, and it is the single greatest contributor to effective user research… Caring and curiosity engender personal investment, and investment motivates a researcher to develop a deep understanding of users.” – Demetrius Madrigal and Bryan McClain

From the, well, inspiring InspireUX blog which pulled the quote from an  article on UXMatters .





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