The (Myth?) of the Page Fold

Posted on September 8th, by Heath in Information Architecture, Usability, User Experience. No Comments

While doing some contact-form redesign for a friend/colleague I noticed that a the majority of the sites he wanted me to work on were, um, severely cramped and top  heavy with very limited white-space.

He explained that his boss was adamant that everything needed to be above the fold,  so he was forced to “squeeze” the design to insure that everything was visible above ~700 pixels.

Simply packing tons of information and functionality with little or no white-space or context didn’t seem to be the best solution to the “fold problem”.

I found a few illuminating articles that, in very general terms, agree that:

  1. vital content/functionality should be above