While doing some contact-form redesign for a friend/colleague I noticed that a the majority of the sites he wanted me to work on were, um, severely cramped and top heavy with very limited white-space.
He explained that his boss was adamant that everything needed to be above the fold, so he was forced to “squeeze” the design to insure that everything was visible above ~700 pixels.
Simply packing tons of information and functionality with little or no white-space or context didn’t seem to be the best solution to the “fold problem”.
I found a few illuminating articles that, in very general terms, agree that:
- vital content/functionality should be above